Call : 03 9356 0800
0
 COVID-19 UPDATE: Click HERE for latest news. Store is Open. Expect Delays. PLEASE SEE NEWS FOR DETAILS
As an online merchant, making your first sale is as symbolic as it is necessary.

Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business.

However, don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle.

To make the battle easier to win, below are 25 sure-fire ways to make your first sale, and then some.

1. Send Free Samples to Influencers
The Internet is packed with influential bloggers, journalists, entrepreneurs, and vloggers from a wide range of industries and niches.

Many of them have large followings on social media and loyal audiences on their websites.

Sending a free sample of your product to such influencers, who are either within your industry or related to it in some way, gives you an opportunity to let them know you appreciate their work with a small gift. Also, hopefully, you will get a mention on one of their sites or platforms.

Not only will this provide you with a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. These influencers will provide you with measurable results following a potential share or shout out, and you’ll likely raise the status of your product in the eyes of potential customers.

A useful resource regarding influencers is KISSmetrics’s definitive guide to influencer targeting, which tells you everything you need to know about getting your brand under relevant, important noses.

2. Start Blogging
If you aren’t already running a blog associated with your store or product, then you’re missing out on the limitless potential of content marketing.

By producing free, valuable content, you will create trust in your brand and keep people informed. Blogging also gives you something to share on social media and helps you rank in search engines.

A simple yet highly effective way to get started with content marketing for your business is to think of all the starting-point queries people have about your products and industry. Using your blog, you can answer these queries as individual articles.

As an example, visitors to the Shopify blog are interested in learning about e-commerce and drop shipping among many other topics. Because of this, we created content that ranks for terms like “how to sell online” and “how to drop ship.”

Additionally, you can use your blog to offer tips, tutorials, and resources related to your products and the lifestyle around your products.

If you can create epic content on a fairly regular basis, you’ll begin to see the power of content marketing via social media shares, search engines, and so forth. All of this is covered under KISSmetrics’s guide to content marketing.

3. Build an Email List
Building up an email list for marketing purposes is absolutely essential.

In fact, according to research by MarketingSherpa, 60% of marketers polled found that email marketing produced an ROI for their company (32% believe it will eventually produce an ROI). When asked what the estimated ROI from email marketing programs for the company were - the overall group reported 119% - a figure that’s tough for any online store owner to ignore.

Having a list of emails from previous and potential customers means you can get your information, products, and content into their personal mailboxes. In contrast, updates made to your Facebook page and Twitter handle will almost never be able to reach your entire following, due to time zone differences and other factors.

Start building your email list today by including an email subscription form somewhere noticeable on your website. Here’s a clever way to convince visitors to sign up for your list. Instead of simply saying “Join our Newsletter,” offer an incentive or some type of value for signing up. Skinny Teatox offers the chance to win a free product every week, so they showcase that offering to encourage people to join.

If you need some more advice on how to get started, KISSmetrics offers the perfect beginner’s guide to email marketing.

4. Sponsor an Event
In some cases, sponsoring an event can work wonders. In other cases, it can be an immense waste of time and resources. To avoid the latter, you’ll need to do your research.

First, you should ensure that you select the right event to sponsor. Search for events where attendees actually will be interested in your products, and then find out how many consumers will be in attendance.

Once you get a rough idea about the different event types and sizes, you can begin sorting them by cost.

It’s also important to avoid sending just a small convoy of marketers to simply set up a table and hand out flyers. If there are potential customers attending, you’ll need to be more creative than that in order to build relationships.

Demonstrate some of your most interesting products to tell your story, get people talking, and provide on-the-spot rewards like coupons and free stickers in return for email list subscriptions and social media follows.

Here are some tips from Inc to help you maximize your return when sponsoring an event.

5. Interview Industry Influencers
Remember the importance of content marketing I mentioned earlier? Well, interviewing an industry influencer is a prime example of how to create epic content.

Interviews work because they are win-win situations. The interviewee gets more exposure, while the interviewer gets their hands on some hot content for their publication, which in this case, is your blog.

Make the most of the interview by asking relevant questions surrounding not only their lives and careers, but also the industry as a whole. This will ensure that fans of the influencer get a taste of their personality, while others will value their expert advice.

A great example of this is 500px’s interview with Elena Shumilova. As a popular name in the world of photography, her interview made perfect content for the online photo vendor.

6. Pull a PR Stunt
If you want that first sale fast, pulling a PR stunt could do the trick.

Much like viral videos, which are based on the same concept, a PR stunt has the potential to propel your brand into fame. If executed well, you’ll be swapping conventional time-consuming brand marketing with instant publicity, gaining you loyal followers and customers in the process.

Essentially, a PR stunt consists of doing something unusual, outrageous, hilarious, or remarkable enough to be worthy of media attention.

If done correctly, your store could benefit from tons of links from authority news sources, which is great for both traffic in the short term and SEO in the long term.

No company pulls a better PR stunt than Virgin. Their founder, Richard Branson, has dressed up like a wedding bride, jumped off a casino roof, posed as a zulu warrior, driven a tank down Fifth Avenue in NYC, and flown a balloon around the world, among many other newsworthy things.

To get your creative juices flowing, take a look at Entrepreneur’s list of top 10 successful marketing stunts. They’ve covered everything from outrageous tattoos to left-handed burgers. Remember, a good PR stunt doesn’t require tons of cash or a big brand to pull it off. It just requires creativity.

7. Experiment with AdWords
AdWords is Google’s hugely popular pay-per-click advertising network that allows online retailers to place advertisements on nearly every Google search results page, YouTube video, and partner website. Who wouldn’t want to rank in the top three of a search query that drives sales? Here’s what shows up when you type “Samsung TV” into Google. Note that the first result is a paid ad from Samsung.